According to the website; itwebafrica.com Lynette Hundermark and George Reed, co- founders of South African mobile solutions and strategy consulting company Useful and Beautiful, recently landed a lucrative deal with a Lagos based mobile solutions provider. The deal means that Useful and Beautiful will assist with the roll-out of a soccer themed app platform and a mobile site.
The company does not want to give away much about the deal but what they said was that the deal entails multi-dimensional quality, and its content is aimed at the Nigerian mobile user who is a soccer enthusiast. This platform will be a one stop shop for anyone who enjoys soccer, users will be able to download, interact, discuss and discover everything that happens on and off the soccer pitch.
This is very good news for the start up as it is motivation for other entrepreneurs to sharpen their skills and strive for more. Useful and Beautiful was started in 2014, and already within such a short space of time they have managed such success. Times have changed thanks to the advancement of computers and the internet. People can now start up their own venture with little to no money and grow their business across borders.
Lynette, studied computer sciences and psychology; she then landed a job as an analyst programmer with Standard Bank and later moved on to Citibank, she has also worked with many more global organisations and her advice for young people is for them to have mentors. “If I could change anything about my career, I would have probably have stayed with Standard Bank a bit longer because my mentor was the CIO… you don’t realise the power of mentorship when you are still young, I mean you struggle to get people of that statue as your mentor, “says Lynette.
I cannot emphasise the importance of having a mentor especially one in the same field as you. Mentors are people who have taken the paths and have the experience to advise and guide. A lot of mistakes can be avoided by just having a mentor who has been through the path you are about to take. A.Y.E offers such a platform which allows its members to have such beacons of light to enrich and advise new and old start-ups.